Feature reduction for product recommendation in internet shopping malls

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چکیده

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Feature reduction for product recommendation in internet shopping malls

One of the widely used methods for product recommendation in Internet shopping malls is matching product features against customers’ profiles. In this method, it is very important to choose suitable set of features for recommendation efficiency and performance, which has, however, not been rigorously researched so far. In this paper, we build a data set collected from a virtual Internet shoppin...

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ژورنال

عنوان ژورنال: International Journal of Electronic Business

سال: 2006

ISSN: 1470-6067,1741-5063

DOI: 10.1504/ijeb.2006.011329